Tag: Kress and Van Leeuwen
-
The Semiotics of Synthetic Media: Production and Meaning in Digital Plastic
Lately I’ve been digging in to the metaphor of Generative AI content as “digital plastic”. I first wrote about it back in 2023 in this article, where I defined the media as a “mass produced, synthetic form of data that like its physical counterpart doesn’t degrade much over time” and likened it to the way…
-
Multimodal Discourse and Generative AI
I’ve been re-reading Kress and Van Leeuwen’s 2001 book, Multimodal Discourse for the nth time, and, despite showing its age in some areas, it still offers some great language for discussing Generative AI. Kress and Van Leeuwen presented a new theory of multimodal semiotics, designed up update monomodal theories of communication with new technologies in…